New evidence for the power of digital platforms

Jacques Bughin and Nicolas van Zeebroeck (2017)

Incumbents should go on the attack with their own online exchanges. Digital attackers in most industries can severely drain the profits and revenues of incumbent players, as we have shown in recent research. Companies under pressure, though, can limit the damage if they adopt an offensive corporate strategy, one that involves willingly cannibalizing existing businesses and reallocating resources aggressively to new digital models.

Publisher: McKinsey