Oliver Bossert and Jürgen Laartz (2016)
Those who design and steer the development of the technology landscape can mitigate risk by setting operating standards and promoting cross-functional collaboration. Most CEOs understand the potential upside of a digital transformation. If they can get it right, their companies can be more efficient, more agile, and better able to deliver innovative products and services to customers and partners through multiple channels. About 70 percent of executives say that over the next three years, they expect digital trends and initiatives to create greater top-line revenues for their businesses, as well as increased profitability.