This is the second edition of a book (originally published in 1972) which has already become a management 'standard' both in universities and on the bookshelves of managers and their advisers. Brain of the Firm develops an account of the firm based upon insights derived from the study of the human nervous system, and is a basic text from the authorâ€²s theory of viable systems. Despite the neurophysiology, the book is written for managers to understand.
VSMPublished in 1994
Publisher: John Wiley