John Zachman, 2007: There appears to be a gross misunderstanding about Architecture, particularly in the information technology community. Many people seem to think that an implementation, an end result, is Architecture. To use an Architecture and Construction example, many people think that the Roman Coliseum is Architecture. The Roman Coliseum is NOT Architecture. The Roman Coliseum is the RESULT of Architecture. The RESULT of Architecture is an instance of Architecture, an implementation. In the end result, the implementation, you can see an instantiation of the Architect's Architecture. If an Architect had not created the descriptive representations (the Architecture) of the Roman Coliseum, they could not have built the Roman Coliseum. They couldn't have even ordered the stones they required in order to build the Coliseum without the Coliseum Architecture which had to be created long before the Coliseum was constructed.