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Enterprise 2.0

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Anthony J. Bradley and Mark P. McDonald (2011)
The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

Being a social organization goes beyond experimenting with social media technology tools - the provide and pray approach. In fact, it is not about the technology at all. A social organization addresses significant business challenges and opportunities using the social media platform to create mass collaboration - what Gartner predicts will be the next evolutionary pillar defining how work gets done around the world. Mass collaboration extends beyond social media to enable your employees, customers, suppliers and all other stakeholders to participate directly in the creation of value. That, in broad strokes, is the promise of social media, declare Anthony J. Bradley and Mark P. McDonald, authors of The Social Organization, which reveals how executives from CEOs to managers can make mass collaboration a source of enduring competitive advantage in their enterprise.
- Social Media and Enterprise 2.0 - Enterprise 2.0 -
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Sören Stamer and Willms Buhse (Eds) (2008)
Enterprise 2.0 - The Art of Letting Go

The book contains articles by renowned international authors in the field such as Andrew McAfee, Don Tapscott, and David Weinberger, while also presenting selected case studies from Nokia, SAP, Vodafone, and others. The authors address the question of how Web 2.0 technologies can be usefully incorporated as tools within the enterprise. How can one best utilize the advantages and potential represented by Enterprise 2.0? How will an enterprise culture need to change in order to survive as an Enterprise 2.0 organization? Does management benefit from “letting go” and delegating its authority?
- Social Media and Enterprise 2.0 - Enterprise 2.0 -
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Andrew McAfee (2009)
Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them. McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.
- Social Media and Enterprise 2.0 - Innovation - Enterprise 2.0 -
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